The concept of iTunes Store from Apple, regarded as the most celebrated music retailer in the realm of US, has expanded like a wild fire in the market. This is evident from the fact that, by now, the music fans have both purchased and downloaded over five billion songs. Apart from this the existing and new clients are not wasting times and are renting and purchasing over 50,000 movies every day. This brings one to the conclusion that the iTunes is the popular online movie store.